Train travellers were 3.5x more likely to have made an immediate purchase from Costa Coffee in the station after being exposed to the ad on Ticket Gates.
“We’ve been very happy with our Traincard campaigns with KBH. It’s a great environment to raise
awareness of carwow, and the high dwell-time and engaged mindset of commuters means it’s great at driving a direct impact on website traffic. High frequency across the campaign meant that we could utilise multiple creatives to showcase the range of reasons why consumers should choose carwow. During the campaign we saw significant increases in brand search, plus very promising shifts in prompted awareness month on month.”
A review of the NOW Traincard campaign – 40% of those who intend to follow the new football season
recalled seeing the Traincards in situ on the train.