KBH, a leader in audience mindset media, is excited to announce a strategic partnership with Data Jam, a pioneer in real-time impression counting for Out of Home (OOH) advertising. This collaboration will see the launch of Data Jam’s innovative Jam Boxes across KBH’s Cinema D6 network.
The Jam Box, Data Jam’s flagship product, provides accurate, real-time data collection, enabling businesses to understand their audience better and make more informed advertising decisions. As part of this partnership, KBH will have access to their data via Data Jam’s Data Jam Portal. This will enable them to check on the real-time status of any of their screens’ impression counts. The data will also be integrated with chosen third parties across the marketplace, further enhancing the value of this partnership.
The availability of live data is especially key for the cinema environment in showing how spikes in audience provided by the release of blockbusters, like Barbie, unlock additional value for advertisers.
Arran Javed, CEO of Data Jam, said, “We are thrilled to partner with KBH. Our Jam Boxes will provide KBH with valuable real-time data about their cinema audiences, helping them to create more effective and targeted advertising campaigns. This partnership is a testament to our shared commitment to innovation and data-driven decision making in the OOH market.”
Adam Moy, Commercial Director of KBH, added, “Partnering with Data Jam and integrating the Jam Box technology into our cinema inventory will provide us with unprecedented insights into our audience. This will enable us to deliver even more value to our clients and continue to push the boundaries of what’s possible in OOH advertising.”
The Jam Boxes will be rolled out across KBH’s Cinema D6 network over the coming months. This partnership is set to revolutionise the way KBH understands and engages with their cinema audiences, marking a new era of data-driven decision making in the OOH
About KBH KBH specialises in audience mindset media, linking advertisers with consumers through high-impact media channels in specific destinations, including the rail environment, cinemas, and golf clubs. They bring valuable audiences and brands together.
About Data Jam Data Jam is a pioneering company specialising in real-time impression counting for Out of Home (OOH) advertising. The company’s main product, the Jam Box, is a testament to its vision of leveraging technology to drive data-driven decision making in the OOH market.
For more information about Data Jam and the Jam Box, visit www.data-jam.com.